Hormone Balance Probiotic Launch Campaign

campaign event design

In launching Daily Nouri’s most innovative product, Hormone Balance Probiotic, Daily Nouri hosted an event in partnership with Katie Austin (fitness influencer) to increase brand awareness, promote their newest product, and educate participants on the role of gut health in estrogen regulation. Every piece of design was bold and intentional to fully immerse the participants with the brand and its newest product, and create an emotional connection with the target audience (Gen Z and millennials).

Deliverables: gift packaging design; mailer cards; branded stickers; event design

Every piece of design played a part in creating a memorable brand experience and a lasting impression on the newly launched product. By incorporating the fuchsia product color across various items, the event was visually cohesive and communicative of the product launch.

Included in the gift box was a custom handmade necklace by CASHFANA with charms that represented key elements in maintaining healthy hormone balance: hydration (water), nature (flower), sunlight (sun), sleep (moon), and nutrition (orange).

To promote this partnership and provide education supporting the Hormone Balance product, I illustrated and designed mailer cards that was delightfully informative, as well as stickers that playfully incorporated these elements.

In efforts to drive sales for the newly launched product, I designed a custom landing page to maximize conversions through the partnership and a limited-time offer. Each section and the overall flow was designed to seamlessly tie together the product and the influential affiliate in communicating one message.