Design Illinois Career Fair 2020

branding & identity, event design, web design
client project

The goal of this project was to create a bold and young identity for the Design Illinois Career Fair 2020, hosted by the University of Illinois in February 2020 at the Knoll Showroom in Chicago. The identity was then implemented to design other event materials, as well as the career fair website.

Deliverables: brand style guide, name tags, table tents, schedules, folders, stickers, floor plan, website (UI)

My roles: brand designer, coordinator, photographer

logo

A bold type was used for the wordmark to create a loud and strong image, and the jagged, asymmetrical layout was to portray a young and explorative image to reflect both the event and the participants.

pattern

The word DESIGN was deconstructed into building blocks to convey the event as an opportunity to build experience, networks, and ultimately a career path of one’s dreams.

style guide

The color palette is composed of selected colors from Pantone Spring/Summer colors of 2020. Choosing a “spring” color palette was to reflect both the time of the career fair and the students’ transitioning period from college to post-college. Pantone’s description of the color palette matches the spirit of the event as well:

“Combining our desire for stability, creativity, and more spontaneous design approaches, the color palette for Spring/Summer 2020 infuses heritage and tradition with a colorful youthful update that creates strong multi-colored combinations as well as energizing and optimistic pairings”

event materials

Design collateral was created in consistency with the brand guide to add the brand’s personality to the showroom space, and thus fully immerse and surround the participants with the event’s brand.

Three colors were picked to function categorically: blue for faculty, saffron for students, and green for employers. This system of colors that was implemented across the personalized materials of the event, and was successful in facilitating easy identification and clear distinction among the participants.